Ryan Singer used a workshop to push him to write Shape Up - Singer (Talks and classes provide pressure and emotional fuel for understanding). To make sure he got good feedback from the workshop, he screened candidates with a lengthy application form asking them to describe stories of their product development woes, so that he can find “the best possible audience for getting feedback: hungry and motivated with skin in the game.” To that end, he also charged $1,000 for it.
Related:
Q. What was Ryan Singer looking for in workshop attendees as he was developing Shape Up?
A. Hungry, motivated people with skin in the game. ☉
Q. What two ways did Ryan Singer screen workshop attendees as he developed Shape Up?
A. Charged $1,000; made them fill out a long form with stories of their product development woes. ☉