Enacted experiences have incredible potential as a mass medium

I believe it’s possible to create an Enacted experience with the primary purpose of communicating ideas, values, and practices—akin to doing the “job” of a book. This is a powerful proposition because Enacted experiences can create intense personal connection to authored targets and Enacted experiences can bootstrap active participation in enabling environments.

Avenues:

• Apprenticeships and other social institutions (e.g. YC) do this today, but those aren’t mass media forms (Enacted experiences are hard to distribute)
• Video games are a mass medium, but they’re used almost exclusively to convey aesthetic experiences, not as part of an enabling environment
• Meditation apps are a promising reference: Guided meditation apps deliver enacted experiences in a mass medium

I see this as one of the core ideas of The Primer++.

There seems to be some essential tension here with Interaction is a cost center in interface design.